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AFCFTA and Trade · Business Without Boundaries

Market Entry Strategy — How to Actually Enter a New African Market

OO
Taught by Olutope Olatilewa E. · Business Strategist & Executive Coach · A Lifetime of Experience
BWB

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₦ 89,117 NGNPay in Local Currency $ 65.99 USDPay in US Dollars

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Satisfaction guaranteed. Every program is built on a lifetime of hands-on African business experience. Not satisfied? Contact us within 7 days.
📖18 lessons and instant access
⏱Self-paced learning
📱Access on all devices
🏆Certificate of completion
♾️Complete within 6 months of enrollment
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On Going Students
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54 African Markets
7 Continents
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Coaching
Mentorship
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What You Will Gain From This Program
✓
-- Score and select your best AfCFTA target market using a structured assessment framework
✓
-- Understand the regulatory, cultural, and competitive landscape in your chosen market
✓
-- Build an actionable market entry plan that qualifies for tariff-free trade under Rules of Origin
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-- Map the fastest route to first-mover advantage in your sector
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-- Identify 1–2 export pilot countries to test within your first 90 days
Who This Program Is For
💼Business owners and entrepreneurs operating across African markets or planning to expand
👔Senior executives and leaders seeking to understand the AfCFTA opportunity for their organisation
🌍African diaspora professionals reconnecting with and investing in the continent
📈Consultants and advisors who serve clients doing business in Africa
Program Curriculum 3 modules · 18 lessons
📂 Market Entry Strategy — How to Actually Enter a New African Market 7 lessons ▾
📄 Market Entry Strategy — How to Actually Enter a New African Market
📄 Your Journey Map — The BWB RE- Framework and How to Use This Program
📄 How to Actually Enter a New African Market + Qualifying for Tariff-Free Trade Under Rules of Origin
📄 The Six Criteria for Choosing Your Priority AfCFTA Market
📄 Rules of Origin as Your Market Entry Gate
📄 The Five-Stage Market Entry Sequence
📄 Five Business Owners Executing Their Market Entry
📂 WOORKBOOK, CASE STUDIES & QUIZ 7 lessons ▾
📄 Sample Fillable Workbook Exercise.
📄 Work Book Download
❓ Quiz
📄 2 SUCCESS STORIES + 1 FAILURE ANALYSIS
📄 FILLED EXAMPLE WORKBOOK — NourishNaija Foods
🎬 Video - Market Entry Strategy — How to Actually Enter a New African Market
🎙 Podcast - Market Entry Strategy — How to Actually Enter a New African Market
📂 ENRICHMENT TOOLKITS 4 lessons ▾
📄 PROGRAM CHEAT SHEET — Keep This. Reference It Always.
📄 RESOURCE VAULT — 7 Curated Sources
📄 7-DAY ACTION CHALLENGE — One Task Per Day, Under 30 Minutes
📄 GLOSSARY — Plain English Definitions
About This Program
You will go through a detailed system to evaluate and choose your target market in AfCFTA carefully. You will learn about the rules and regulations in that market, create a strategy for how to enter the market to gain an advantage by being the first, and include the qualification for Rules of Origin in your revenue plan — so when you enter the market, you can do so without paying extra tariffs.
Your Instructor
LT
Olutope Olatilewa E. (Lady Topsie)
Founder & CEO · Business Without Boundaries · African ChangeMakers Initiative
🌍 Businness Strategist 🌍 Executive Leadership Coach 🏆 A Lifetime of Experience

Lady Topsie is a pan-African business strategist and executive coach with a lifetime of experience working across African markets. A Vital Voices Fellow and Ashoka Changemaker, she has worked with organisations including the MasterCard Foundation and brings deep, practical expertise in AfCFTA implementation, market expansion, and African trade strategy to every program she teaches.

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₦ 89,117 NGN
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🏷 Category AFCFTA and Trade
📶 Level All
🌐 Language English
📖 Lessons 18 lessons and instant access
⏱ Duration Complete within 6 months of enrollment
🏆 Certificate Yes

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₦ 89,117 NGNLocal Currency $ 65.99 USDUS Dollars
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