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Business Strategy · Business Without Boundaries

Know Your Market — Customer Strategy and Competitive Positioning

👥 0 enrolled 📖 19 lessons 📶 All
OO
Taught by Olutope Olatilewa E. · Global Business Strategist · 25+ years experience
BWB

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Satisfaction guaranteed. Every program is built on 25+ years of hands-on African business experience. Not satisfied? Contact us within 7 days.
📖19 lessons
⏱Self-paced learning
📱Access on all devices
🏆Certificate of completion
♾️6 months access to materials
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54 African Markets
7 Continents
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What You Will Gain From This Program
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Build a detailed, accurate picture of your target customer based on real evidence
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-- Map your competitive landscape and identify where you have a genuine, defensible advantage
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-- Position your business to stand out with precision rather than generic differentiation claims
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-- Create a unified market intelligence picture usable across your entire organisation
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-- Apply this same market intelligence to evaluate potential AfCFTA expansion markets
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Your Customer Strategy and Competitive Positioning document — including customer intelligence profile, competitor matrix, African Case Studies + Failure Analysis, Reflection Journal Prompts , Resource Vault , 7-Days Action Challenge, Module Q & A, Cheat Sheet contents, Fillable Example Workbook guidance, Audio & Video, Module Glossary, Community Discussion Prompts and your clear positioning statement.
Who This Program Is For
💼Business owners and entrepreneurs operating across African markets or planning to expand
👔Senior executives and leaders seeking to understand the AfCFTA opportunity for their organisation
🌍African diaspora professionals reconnecting with and investing in the continent
📈Consultants and advisors who serve clients doing business in Africa
Program Curriculum 4 modules · 19 lessons
📂 Know Your Market — Customer Strategy and Competitive Positioning 8 lessons ▾
📄 INTRODUCTION - HOW TO USE THIS MODULE
📄 Section 1 - Why Most Businesses Get Their Customer Wrong
📄 Section 2 - Market Segmentation: Finding Where You Can Win
📄 Section 3: Understanding What Your Customer Actually Buys
📄 Section 4 - Competitive Analysis: Knowing the Landscape
📄 Section 5 - Competitive Positioning: Becoming the Obvious Choice
📄 Section 6 - African Market Intelligence: What Generic Frameworks Miss
📄 Section 7 - Aligning the Organisation Around the Customer
📂 Real Business Lessons: Two African Market Stories 1 lessons ▾
📄 Real Business Lessons: Two African Market Stories - Case Study
📂 Course Workbook - Know Your Market — Customer Strategy and Competitive Positioning 3 lessons ▾
📄 Workbook - Know Your Market — Customer Strategy and Competitive Positioning
❓ Module Quiz / Self-Assessment (10 Questions)
📄 Filled Example Workbook / Template
📂 MASTER MODULE ENRICHMENT KIT 7 lessons ▾
📄 ENRICHMENT 1 — 2 African Case Studies + 1 Failure Analysis - Organic Skincare Brand
📄 ENRICHMENT 2 — Module Cheat Sheet (One-Pager PD) -- t (One-Pager PD)
📄 ENRICHMENT 3 — Resource Vault (5-8 Curated Links + PDFs)
📄 ENRICHMENT 4 — 7-Day Action Challenge
📄 ENRICHMENT 5 — Peer Review Template
📄 ENRICHMENT 6 — Module Glossary + Key Terms Cheat Sheet
📄 ENRICHMENT 9 — LinkedIn + Social Content
About This Program
You will develop a comprehensive and precise understanding of your ideal customer that extends past basic demographics into authentic behavioral and decision-making trends. You will pinpoint the specific weaknesses of your competitors and recognise where you possess a legitimate and defendable edge. Additionally, you will establish a cohesive market intelligence framework that can assist your entire organisation in making improved decisions at all stages.
Your Instructor
LT
Olutope Olatilewa E. (Lady Topsie)
Founder & CEO · Business Without Boundaries · African ChangeMakers Initiative
🌍 Global Businness Strategist 🌍 Executive Leadership Coach 🏆 25+ Years Experience

Lady Topsie is a pan-African business strategist and executive leadership facilitator with over 25 years of experience working across African markets. A Vital Voices Fellow and Ashoka Changemaker, she has worked with organisations including the MasterCard Foundation and brings deep, practical expertise in AfCFTA implementation, market expansion, and African trade strategy to every program she teaches.

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₦ 90,871 NGN
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🏷 Category Business Strategy
📶 Level All
🌐 Language English
👥 Students 0 enrolled
📖 Lessons 19 lessons
⏱ Duration Self-paced
🏆 Certificate Yes

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