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Business Development Programs · Business Without Boundaries

Know Your Market — Customer Strategy and Competitive Positioning

OO
Taught by Olutope Olatilewa E. · Business Strategist & Executive Coach · A Lifetime of Experience
BWB

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₦ 89,117 NGNPay in Local Currency $ 65.99 USDPay in US Dollars

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Satisfaction guaranteed. Every program is built on a lifetime of hands-on African business experience. Not satisfied? Contact us within 7 days.
📖21 lessons and instant access
⏱Self-paced learning
📱Access on all devices
🏆Certificate of completion
♾️Complete within 6 months of enrollment
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54 African Markets
7 Continents
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What You Will Gain From This Program
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Build a detailed, accurate picture of your target customer based on real evidence
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-- Map your competitive landscape and identify where you have a genuine, defensible advantage
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-- Position your business to stand out with precision rather than generic differentiation claims
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-- Create a unified market intelligence picture usable across your entire organisation
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-- Apply this same market intelligence to evaluate potential AfCFTA expansion markets
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Your Customer Strategy and Competitive Positioning document — including customer intelligence profile, competitor matrix, African Case Studies + Failure Analysis, Reflection Journal Prompts , Resource Vault , 7-Days Action Challenge, Module Q & A, Cheat Sheet contents, Fillable Example Workbook guidance, Audio & Video, Module Glossary, Community Discussion Prompts and your clear positioning statement.
Who This Program Is For
💼Business owners and entrepreneurs operating across African markets or planning to expand
👔Senior executives and leaders seeking to understand the AfCFTA opportunity for their organisation
🌍African diaspora professionals reconnecting with and investing in the continent
📈Consultants and advisors who serve clients doing business in Africa
Program Curriculum 3 modules · 21 lessons
📂 Know Your Market — Customer Strategy and Competitive Positioning 10 lessons ▾
📄 INTRODUCTION - HOW TO USE THIS PROGRAM
📄 Section 1 - Why Most Businesses Get Their Customer Wrong
📄 Section 2: Market Segmentation: Finding Where You Can Win
📄 Section 3 - Understanding What Your Customer Actually Buys
📄 Section 4 - Competitive Analysis: Knowing the Landscape
📄 Section 5 - Competitive Positioning: Becoming the Obvious Choice
📄 Section 6 - African Market Intelligence: What Generic Frameworks Miss
📄 Section 7: Aligning the Organisation Around the Customer
📄 Section 8: Real Business Lessons: Two African Market Stories
📄 ENRICHMENT 1 — 2 African Case Studies + 1 Failure Analysis
📂 Course Workbook - Know Your Market — Customer Strategy and Competitive Positioning 3 lessons ▾
📄 Workbook - Know Your Market — Filled Example Workbook / Template
📎 Download Workbook - Customer Strategy and Competitive Positioning
❓ Module Quiz / Self-Assessment (10 Questions)
📂 MASTER MODULE ENRICHMENT KIT 8 lessons ▾
📄 ENRICHMENT 2 — Module Cheat Sheet (One-Page PDF)
📄 ENRICHMENT 3 — Resource Vault (5-8 Curated Links + PDFs)
📄 ENRICHMENT 4 — 7-Day Action Challenge
📄 ENRICHMENT 5 — Peer Review Template
📄 ENRICHMENT 6 — Module Glossary + Key Terms Cheat Sheet
📄 ENRICHMENT 9 — LinkedIn + Social Content
🎬 Video: Know Your Market — Customer Strategy and Competitive Positioning
🎙 Audio: Video: Know Your Market — Customer Strategy and Competitive Positioning
About This Program
You will develop a comprehensive and precise understanding of your ideal customer that extends past basic demographics into authentic behavioral and decision-making trends. You will pinpoint the specific weaknesses of your competitors and recognise where you possess a legitimate and defendable edge. Additionally, you will establish a cohesive market intelligence framework that can assist your entire organisation in making improved decisions at all stages.
Your Instructor
LT
Olutope Olatilewa E. (Lady Topsie)
Founder & CEO · Business Without Boundaries · African ChangeMakers Initiative
🌍 Businness Strategist 🌍 Executive Leadership Coach 🏆 A Lifetime of Experience

Lady Topsie is a pan-African business strategist and executive coach with a lifetime of experience working across African markets. A Vital Voices Fellow and Ashoka Changemaker, she has worked with organisations including the MasterCard Foundation and brings deep, practical expertise in AfCFTA implementation, market expansion, and African trade strategy to every program she teaches.

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₦ 89,117 NGN
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🏷 Category Business Development Programs
📶 Level All
🌐 Language English
📖 Lessons 21 lessons and instant access
⏱ Duration Complete within 6 months of enrollment
🏆 Certificate Yes

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₦ 89,117 NGNLocal Currency $ 65.99 USDUS Dollars
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